Touch Up Your Skills

Spring is a time during which many of us reset priorities, check in on things, and start thinking about the next quarter of the year. Spring is a natural moment to reevaluate, identify gaps or new areas of interest, and get your career in order. 

Today we are met with a unique pause to "business as usual" throughout the world, and thanks to the internet, we can utilize this period to explore and build upon our skills. Here are several offerings that can help take your foundation of expertise to the next level. 

Refresh Your Skills or Learn Some New

There are so many benefits to committing yourself to self-education, especially when you’re working in digital marketing. The simple truth is that the domain of digital marketing is so vast, but you can continually build your level of expertise over time.

MOZ, an industry leader in SEO software, is now offering their MOZ Academy course for free until May 31st with the promo code "wegotthis."

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Google Tag Manager is a free tool that allows you to manage and deploy marketing tags on your website without having to modify the code. This power marketer tool does come with a learning curve, which is why we suggest any client looking to add Tag Manager to their carbonhouse website go through the free Google training. 

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Started in 2012 by two Stanford University computer science professors, Coursera is an online education and learning-based platform. Coursera offers more than a set learning path, featuring not only courses specializing in one subject matter but also course collections, community discussions, and expert interviews.

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From sales enablement and email marketing to content writing and customer retention, there is a learning opportunity for nearly any marketing, sales or customer service skill you’re trying to improve.

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You may already be using essential Google tools, the Keyword Planner, or Google Analytics. Chances are, you haven't heard of Think with Google. Think With Google brings together data, analysis, and insights to keep your marketing up to date and inspired.

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Udacity offers Nanodegrees (digital immersive full-time and part-time programs) and a host of free courses with subjects ranging from data science, artificial intelligence, UX/UI Design, autonomous systems, business, and cloud computing. Udacity is currently offering free, one month access to their paid programming as well as discounts for those impacted financially during this time.

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General Assembly boasts in-person and online courses in web development, user experience design, business fundamentals, data science, product management, digital marketing, and more. They are now offering Free Fridays, weekly April through June. 

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Expand your creativity

While some jobs are naturally creative, and others are more technical, we all benefit from expressing our creativity. From improved focus to better problem-solving skills, flexing your creative muscles is the perfect form of professional development, and maybe a stress reliever too!

Nikon is offering free photography courses during April – This set of 10 photography courses covers fundamentals and some advanced topics useful to any marketer-creator.

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The free tutorials in Canva’s Design School will take a novice through concrete steps and strategies to build a variety of imagery to serve individuals’ and businesses’ needs.

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Skillshare is home to tutorial videos on nearly any skill you could want to learn. From watercolor to optimizing your Google Analytics set up, you will be sure to find something for you with their two months free intro offer!

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