New Game Plan Website Boosts NHL’s Detroit Red Wings Ticket Sales

Olympia Entertainment needed to find an interactive, efficient way for fans of the NHL’s Detroit Red Wings team to fulfill their ticket orders for 10- and 20-game plans.

“The goal was to create a website that would be easy to use as well as visually enticing to make fans want to become ticket holders,” said Bryan Durren, Olympia Entertainment’s Creative Director.

carbonhouse’s latest work can be viewed at www.redwings.nhl.com.

Durren worked with Craig Turnbull, Olympia Entertainment’s Senior Vice President of Marketing and Communications, to decide on a concept and develop the framework of the site.

“We wanted a very engaging user experience, where fans can feel like they’re buying a piece of the Red Wings’ brand,” Durren said. “We also needed the site up and running in a very short period of time, which really put carbonhouse to the test.”

Because Olympia Entertainment works directly through the NHL to implement Red Wings’ websites, carbonhouse collaborated with the league to coordinate implementation and make sure everything was up and running as it should be.

“We roughly knew what we wanted, but carbonhouse took our ideas and made them better,” Durren said. “They really exceeded our expectations in terms of delivery and implementation.”

"Bryan came to us with a great idea from the start," said James Sack, carbonhouse’s Partner and Creative Director. "Once we were in the same room, we worked together to refine the concept. The goal was to create an easy and engaging site, plus really promote the Red Wings brand.”

Not only has the new site made the process of ordering 10- and 20-game plans much easier, but the response from the sales staff and customers has been phenomenal.

"Working with carbonhouse on the development of an online retail interface for our mini game packages has resulted in positive sales growth for our company,” said Turnbull. “Their team is extremely attentive and dedicated to delivering a quality product. We will not hesitate to use them again for future digital projects."

As a result of the website’s success and additional ticket sales, carbonhouse was called upon to modify the site, adding a 5-game plan.

“We would absolutely do this again the next time around and approach it the same way,” Durren said. “carbonhouse really knows their stuff from the front end to the back end. They were a pleasure to deal with throughout this very demanding project.”