Home of NBAʼs Miami Heat, AmericanAirlines Arena, Unveils New Website

carbonhouse, the industry leader in website creation and integration of venue-specific marketing tools, has developed another impactful property with AmericanAirlines Arena in Miami, home of the NBA’s Heat and south Florida’s biggest concerts. The latest carbonhouse venue can be viewed at www.aaarena.com.

carbonhouse has incorporated vibrant colors and a gridded background to reflect the defining feature of AmericanAirlines Arena – the MediaMesh. In addition, an overlaying view of the Miami skyline has been added to highlight the central location of the venue amidst the heat of the Miami nightlife that creates an engaging experience to the arena.

The comprehensive new design brings a change to the overall functionality of the AmericanAirlines Arena website. It boasts interactive seating charts, a mobile web version, an online password protected Promoter Kit and a photo gallery for highlighting past events.

carbonhouse’s proprietary system has been created exclusively for the venue and hospitality industry and offers intuitive solutions to a venueʼs marketing team by simply providing them the tools to market and manage an event quickly and effortlessly. Fan Connect, a carbonhouse exclusive technology, includes integrated social media tools that further encourage marketing and ticket sales; featuring a built-in Facebook integration designed to allow fans to share their event memories, stories and highlights.

“We were extremely pleased with the work done by carbonhouse on our new website,” said Mike Walker, Executive Vice President of HEAT Enterprise, The HEAT Group / AmericanAirlines Arena. “From the initial meetings on the ideas for the site to the work in process and ultimately the final product, we found the relationship to be very professional. We would recommend them to any organization looking for experience, creativity and the capability to live within a budget.”

“carbonhouse’s solution for AmericanAirlines Arena allows the venue to create an online relationship with its customers and manage events quickly and effortlessly”, carbonhouse Principal James Sack said. “The ease and usability of the site creates conversions by turning visitors into ticket buyers through the website or mobile devices.”