Historic Orpheum Theatre improves consumer experience with launch of new website

carbonhouse, the industry leader in website creation and integration of venue-specific marketing tools, has improved overall consumer experience and access with their latest website creation for the Orpheum Theatre, 203 S. Main Street, in Memphis. The latest carbonhouse work can be viewed at www.orpheum-memphis.com

The consumer-oriented, intimate design brings a change to the overall look and functionality of the Orpheum Theatre website, positioning the venue at the forefront of the industry. Interactive seating charts and easy access to a wide range of ticket holder information give consumers an interface that is both informative and entertaining, encouraging return visits. Integration with social media platforms provides broadened compatibility with the latest in web browsers and mobile devices.

“Our previous website design was difficult to navigate for first time users,” says Kanette Rodgers, vice president of marketing and public relations for The Orpheum Theatre. “carbonhouse captured the essence of our venue and created a website that was vibrant, easy to navigate and visually stunning, and the new technology and trends let us better interact with our patrons.”

carbonhouse’s proprietary system has been created exclusively for the venue and hospitality industry and offers intuitive solutions to a venue’s marketing team by simply providing them the tools to market and manage an event quickly and effortlessly. Fan Connect, a carbonhouse exclusive technology, includes integrated social media tools that further encourage marketing and ticket sales, featuring Facebook integration designed to allow fans to share their event memories, stories and highlights.

“We believe visitors will be able to better navigate the website and enjoy the new, engaging experience we’ve created for them that simultaneously captures the unique history of the Orpheum Theatre,” carbonhouse Partner Brandon Lucas said.