Cedar Park Center Website Launches

Although only two years old, Cedar Park Center, an 8,000-seat arena located at 2100 Avenue of the Stars in Cedar Park, Texas, had a website that seemed much older in terms of its technology.

Home to the Texas Stars and Austin Toros, the arena, which hosts more than 100 events per year, including sporting events, concerts and family shows, was in desperate need of a website that reflected its state-of-the-art facility and operations.

After conducting much research and looking at other industry websites, it was quickly determined that carbonhouse, the industry leader in website creation and integration of venue-specific marketing tools, was the best choice to provide the necessary updated social connectivity technology and enhanced customer service the arena was seeking. carbonhouse’s latest work can be viewed at www.cedarparkcenter.com.
“We knew about carbonhouse through other industry contacts, and did a good deal of research before choosing to work with them,” says Stefanie Stephens, Cedar Park Center’s director of marketing. “We looked at the other venues they were working with and quickly determined from their feedback that carbonhouse was the leader in the industry.”

The website’s updated design and technology provides Cedar Park Center with the tools to effectively market the arena online. Its new interface offers a number of benefits for both the venue and end user. Interaction has been greatly improved. Not only can the center’s videos be easily added to the site, but the Facebook Connect feature has increased website visitors’ social activity.

By utilizing carbonhouse’s proprietary greenhouse web-based content management system, Cedar Park Center can access its content at any time from any location. The user-friendly tool is simple to manipulate and provides a turnkey approach, so event information can be easily added whenever necessary.
“We wanted to market our arena effectively online, and carbonhouse had the latest technology that enabled us to accomplish this,” says Kevin Grove, Cedar Park Center’s assistant vice president of event booking and marketing.

The new website has not only received positive feedback from users, but customer service has been significantly increased due to the ease of accessing information, including seating charts, directions to the facility and pricing details.

“carbonhouse has been great to work with,” Grove says. “They took the time to listen to what we needed and were quick to respond, even after the site was completed. carbonhouse knows how to reach ticket buyers.”